10 Tips to Speed up Magento E-commerce Site Performance

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When you handle a Magento E-commerce site, its loading speed and smooth performance matters a lot for you. Usually, faster Websites make users happy and they love to go for your products and services time and again. But, if your site is slow, it leads to dissatisfaction among your customers and they don’t love to spend more time on your site (while looking for products and services). A dissatisfied customer never comes back to your site and look for your products or services you offer. It results in higher bounce rates and you start losing your business little by little.

If you are really serious about making your E-store faster, go through a handful of simple solutions, which are detailed here below:

1. Cleaning Database Log Regularly:

A number of Magento store owners keep unnecessary data, which makes their website slow and decrease their efficiency up to a great extent. Therefore, it is wise to clean database logs from time-to-time. In order to clean database log, follow this step- Check Table Log >> Select Empty >> Choose Yes. Once you do this, your site’s speed will get increased up to a great extent.

2. Image optimization:

images are abundantly used by E-commerce websites, dimensions of the images (For Example-height and width) affects your site loading speed. Browsers consume plenty of time to load images if they don’t have specific dimensions. While creating pages for your products and services, try to specify dimensions of images and if possible, keep them small.

3. Make your site light:

Reducing the size of the web pages is a significant technique that improves your site’s speed and performance, both up to a great extent. Be specific when you make a page on your site with contents, tags, links, product description, etc. Try to keep contents precise and straightforward on your site. If you keep your site light, it loads faster on almost all devices.

4. Utilize the latest version of Magento for Your E-store:

Whenever a new version of Magento hits the market, Magento performance is improved up to a great extent as they come up with new features and enhanced functionalities. Apart from these, using the latest version of Magento enables you to tackle online security risks effectively. So, always use the most recent version of Magento to speed up your site.

6. Lessen Third Party Integrations and Extensions :

Magento is a powerful E-commerce platform which allows you to integrate your website with a number of third party extensions and tools. When you use several extensions on your site and have several integrations with third parties, they make your site slow because each call for redirection, it generates a separate request for loading the page. That is why, it is important for you to minimize third party integrations on your site. Use only those that serve your business goals or help you perform your business activities smoothly.

7. Hosting Company:

Most of the E-shop owners use shared hosting (for their site) in a bid to reduce the cost. But, cheap shared hosting overcrowd their servers and you have to share resources with several other folks. This may make your site slow and will expose it to numerous online attacks. To eliminate all these problems, choose a reliable and fast web hosting company.

8. Use Content Delivery Network:

When you implement a Content Delivery Network (CDN) on your site, it helps you to deliver your contents quickly and efficiently. In fact, a content delivery network is a combination of distributed servers which deliver contents to users based on the their geographical locations, origin of the website and server. It also helps you in the speedy delivery of contents to your users and you get a large amount of traffic to your site.

9. Cache configuration:

Although, Magento already comes with default caching engine( file system), but you can also use 3rd party solutions to achieve better results. There are several forms of caching, which can be implemented with Magento websites. Just enable page caching and browser caching to speed up your Magento E-store up to a great extent.

10. Use Google PageSpeed:

In order to check your site’s speed and performance, you can use Google PageSpeed. This tool will give you an idea about the performance of your site and will let you know the areas whereon you need to work to improve your site’s speed.

EndNote:

People hate visiting slow sites and the same holds true for Google also. It counts site speed as an important parameter (apart from other factors) for showing that particular site or their pages in its search results. Just implement the above mentioned tips and suggestions hostelry to speed up your Magento site and boost its performance.

About the author:

Linda Wester is a front-end developer working at HireMagentoGeeks, a renowned firm that provides Magento theme development services globally. She is a passionate about writing informational blogs on Magento and share her experience with others.

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