Who is your ideal customer? Is it the person that spends big one time only, or the person that pays a little, and keeps coming back?
Most business owners would agree that you need both. However, it’s those that spend little and often that can provide a vital lifeline for your business. You can rely on them whereas you have no real control over the big spenders.
So, developing your ability to retain those people as customers is essential if you want long-term stability. Read on to find out some simple ideas for improving your customer loyalty levels.
Take inspiration from the supermarkets
Supermarkets are masters at retaining their customers, and it’s a key strategy for their success. Think about loyalty points, email marketing, and special, personalized offers. All these things contribute to making their businesses thrive.
So, keep your eyes open the next time you go shopping, whether in a retail store or an ecommerce site. Look at the offers that come through with your receipts, read every email they send you to see the language they use and learn as much as you can.
You will be surprised how much insight you will get about promoting customer loyalty. And, you should also get some great ideas that you could use for your business.
Be as professional as possible
Your actions will speak louder than your words. If you are professional in everything you do, you’ll reap the rewards when it comes to customer loyalty.
Make sure you hit all your deadlines, or, preferably, exceed them. Also, do everything to the best of your ability, regardless of how little you value the work.
Your customer will place value on every single thing you do, as they will be paying for it. Don’t ever let them think that you have wasted their money.
Be more personable
One major advantage you have over your large, corporate rivals, is that you can be a lot more personable with your customers. Even the smallest things like getting to know your clients by name can go a long way to retaining them far into the future.
Also, think about sending them personal cards. You could thank them for their business, or perhaps to wish them a happy holiday during the festive period. Corporate ecards are a cheap and easy way of getting into your customer’s email boxes. They are also effective at reminding them you are still open for business.
Provide excellent customer service
Great customer service is the best way that you can keep your clients. It’s so easy to put in place, yet so few businesses take the time to do it in the right way.
One area to look at straight away is aftercare. It only takes a minute or two to pick up the phone and ask if your customers are happy with the product they have received, or the service you have given them. It’s also an opportunity to open up a further dialogue, and you can even throw in some questions about their experience.
You can use the results to make minor improvements to the way that you do things, and cease those activities that just aren’t working.
These are just a few things you can do if you want to retain your customer base. Do them right, and you should have those clients coming back for more, time and time again.